Margaret Carroll Doheny
About
Margaret
With a passion for both business and community, Margaret has excelled in various marketing roles, including her current position as a Brand Marketing Specialist at Doheny’s LLC. There, she has led innovative branding efforts and executed successful digital marketing campaigns that have significantly increased customer engagement. Her previous experiences, including a marketing internship with the Chicago Cubs and a communications role with Midwest Jesuits, have allowed her to craft compelling campaigns and conduct in-depth market research that contributes to brand growth.
Margaret's leadership extends beyond the workplace. Her dedication to community service continues through her volunteer efforts with organizations like the Women and Children’s Alliance, where she is creating financial education resources. At Boston College, she has also shown a deep commitment to mentoring and community building, having served as a Senior Mentor for Ascend, a program empowering first-year women, and as a retreat leader for Campus Ministry.
Work Samples
In the summer of 2022, Margaret worked as a Marketing Communications Intern with the Midwest Jesuits, where she conducted research and authored an article titled "Jesuit-Educated Musicians: Music in Harmony with Values”. Additionally, she contributed to copywriting for both print materials and social media posts, helping to enhance the organization's communication efforts and extend its reach across various platforms. Her work played a key role in showcasing the Jesuit values through engaging content and impactful messaging.
Margaret served as a staff writer for The Heights, Boston College's independent student newspaper. In this role, she actively contributed to brainstorming article topics with fellow students, conducted interviews and investigations around Boston, and collaborated closely with the editorial team to refine and edit her work. Her commitment to thorough research and engaging storytelling helped increase readership and foster a stronger connection between the publication and its audience.
Margaret has played a key role in managing social media marketing for Doheny's Pool, creating posts, editing captions, and running ads through the Meta Business Suite for both the Doheny's Pool Instagram and Facebook accounts, as well as the Doheny's retail store Facebook page. She has worked closely with her team to design engaging visuals using Photoshop and Canva, boosting these posts to drive increased engagement and strengthen the brand’s online presence.